When most people think of Turo, they picture "weekend warrior" vehicles: high-end convertibles for a coastal drive or rugged Jeeps for mountain getaways.
While those markets are flashy, a quieter, more stable, and highly profitable segment exists that many hosts overlook—the business traveler.
Corporate clients are the "dream guests" of the car-sharing world. They tend to treat vehicles with respect, rarely exceed mileage limits, and their trips often happen mid-week, filling the gaps when weekend demand drops off.
Success in this niche isn't about having the fastest car; it centers on providing a seamless, professional experience that fits an expense report.
Here are the best cars for business travel on Turo and how to capture the corporate market in 2026.
The "Corporate Favorite" Models
Business travelers look for three things: reliability, a professional image, and modern tech. They want a car that won't fail on the way to a meeting and one they feel confident parking at a high-stakes office park.
1. Tesla Model 3 / Model Y (2021–2023)
In 2026, Teslas remain the top pick for tech-savvy professionals.
- The Draw: Using the HOV lane in many cities, the ease of Supercharging instead of hunting for a gas station, and the modern feel of a high-tech cabin.
- The ROI Angle: Low maintenance and fuel costs mean you keep a larger chunk of the daily rate.
- Pro Tip: Include a J1772 adapter and provide a list of nearby chargers in your check-in guide to remove any range anxiety.
2. Mercedes-Benz E-Class (2020–2022)
If the S-Class is for the CEO, the E-Class is for the executive who wants comfort without an over-the-top price tag.
- The Draw: It is the quintessential business sedan. It offers a smooth ride, a quiet cabin for taking calls, and enough prestige to impress at a dinner meeting.
- The ROI Angle: 2019–2021 models sit at the bottom of their depreciation curve, making them high-margin assets for hosts near major business hubs.
3. BMW 5 Series (2020–2023)
The 5 Series appeals to the traveler who wants performance with their luxury.
- The Draw: It feels driver-centric while maintaining a professional look. The iDrive system is widely considered easy for new users to pick up quickly.
- The ROI Angle: BMWs often have attractive lease-end buyouts, allowing you to pick up a business-ready car with a full service history for a competitive price.
4. Lexus ES / RX (2019–2022)
For the traveler who values reliability and ease above all else.
- The Draw: The Lexus ES is famously comfortable. Everything works exactly as expected, and the hybrid models offer incredible gas mileage for those driving between different office sites.
- The ROI Angle: Maintenance costs are significantly lower than German rivals. A Lexus can stay in your fleet longer with fewer mechanical headaches.
5. Audi A4 / Q5 (2020–2023)
Audi is the understated luxury choice. It fits into any corporate parking lot without drawing too much attention.
- The Draw: Excellent interior tech and standard All-Wheel Drive (Quattro) make it a strong selling point for business travelers in cities like Chicago, Boston, or Denver during the winter.
How to Target Corporate Clients
Having the right car is only the start. You need to align your service model with corporate priorities. Business travelers operate on a different set of needs than vacationers.
1. Offer Airport Delivery (Non-Negotiable)
A business traveler is on a clock. They will not take an Uber 20 minutes away from the airport to pick up your car. If you want corporate bookings, you must offer airport delivery, ideally with a contactless handoff so they can grab the keys and go immediately after landing.
2. The "Cleanliness and Tech" Standard
- Charging Cables: Provide high-quality, braided iPhone and USB-C cables already plugged in. This small gesture earns a five-star review from a guest whose phone is at 5% after a long flight.
- Neutral Scents: Avoid heavy air freshener smells. Use an ozone machine or a neutral "new car" spray. A business guest taking a client to lunch doesn't want the car to smell like a strawberry milkshake.
- Toll Pass: Equip your car with a toll pass (E-ZPass, SunPass, etc.). Corporate travelers don't want to fumble for cash; they want the charges billed to their Turo account later for easy expensing.
3. Optimize Your Description
Use keywords that appeal to professionals. Instead of "Fun weekend car," try something more clinical and efficient:
"Perfect for business travelers. Professional, smoke-free, and meticulously cleaned. Includes built-in GPS, premium sound for calls, and charging cables for all devices. Contactless airport pickup available for maximum efficiency."
4. Enable "Turo Business Class"
If you have a newer vehicle and a high host rating, see if you qualify for the Business Class filter. Turo uses this to highlight hosts who provide a higher level of reliability, convenience, and newer vehicles.
The "Bleisure" Strategy: Mid-Week Revenue
The best part of targeting corporate guests is the utilization rate. While most hosts struggle to fill their Tuesdays and Wednesdays, the corporate guest prefers those days.
To maximize this, consider a "Mid-Week Discount" for trips that start on Monday and end on Thursday. This keeps your high-ROI business sedan moving while you wait for the weekend rush.
Focus on "Bleisure" trends—guests who extend their business trip through the weekend. Offering a "Long-Term Discount" for trips over 3 or 5 days can capture this lucrative market.
2026 Platform Updates to Leverage
Turo’s latest policy updates for 2026 are tailor-made for the corporate segment. Beginning in January 2026, the platform is introducing a standardized 10% non-refundable discount for trips booked four or more days in advance.
Since business travelers often plan their itineraries weeks ahead, this feature guarantees your earnings even if their meeting gets canceled.
Additionally, Turo is setting minimum baseline discounts for 3-day and 1-week trips. By leaning into these settings, you signal to corporate travel managers that your vehicle is priced for the professional market rather than the casual tourist.